Studios spend more to market fewer movies

Reuters – “We’re on a diet,” brags one studio chief. He’s right, according to the latest numbers from Nielsen Monitor-Plus. Money spent by major studios on media buys dipped in 2007 to under $3.4 billion, compared with $3.5 billion in 2006.

This entry was posted in Hot Spot Blog News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>